Hey there, brandcrafter! Let's talk about values and why they're so important (and why they can literally make or break your brand).But first, a quick story:Yesterday, I was invited to tune in to a training about how to use organic marketing to get more clients. I love marketing -- especially organic (aka not paid ads) because it's such an underused way to connect with people and grow a community -- so I joined to hear about their new system.The first step? Cold DMing people with a pitch that went something like "Hey, I really like what you're doing" and continued on to say something related to an offer.
To do or not to do? Let your values guide…
Hey there, brandcrafter! Let's talk about values and why they're so important (and why they can literally make or break your brand).But first, a quick story:Yesterday, I was invited to tune in to a training about how to use organic marketing to get more clients. I love marketing -- especially organic (aka not paid ads) because it's such an underused way to connect with people and grow a community -- so I joined to hear about their new system.The first step? Cold DMing people with a pitch that went something like "Hey, I really like what you're doing" and continued on to say something related to an offer.